← Selected work

Empowering new mums to save a life.

Client

Anthony Nolan

Role

Designer

Timeline

Jul 2012 – Apr 2015

Background

Anthony Nolan is a charity that saves the lives of people with blood cancer and blood disorders through stem cell transplants and medical research.

Donating a baby’s umbilical cord blood to Anthony Nolan’s cord blood programme can save lives by providing stem cells for transplants that treat blood disorders.

Brief

To design a baby bundle as a thank you to the mums and babies who donated their umbilical cord to Anthony Nolan’s cord blood programme. The bundle aims to encourage new mums to spread the word about their lifesaving act.

The bundle

White babygrow printed with "Born lifesaver" in green
White muslin square with a green pattern of stars, moons and hearts
Green postcards reading "Congrats", "Thank you" and "Share your little lifesaver's story"
Green "My first certificate" for babies whose cord blood was donated
Green diamond car sign reading "Little lifesaver on board"
Open cord blood booklet headed "Hello, lifesaver. Hello, lifesaver's mum." with a photo of a baby in a "Born lifesaver" babygrow

The babies

Baby with a green bow lying on the muslin with the ‘My first certificate’ Twin babies side by side, one in a ‘Born lifesaver’ babygrow The bundle laid out: babygrow, car sign, postcards, muslin and certificate Smiling baby with spiky dark hair in a ‘Born lifesaver’ babygrow Baby in a ‘Born lifesaver’ babygrow looking up at the camera Flat lay of the bundle: babygrow, car sign, postcard and certificate on the muslin Smiling baby in a ‘Born lifesaver’ babygrow with arms outstretched Baby in a ‘Born lifesaver’ babygrow looking at the camera Sleeping newborn in a ‘Born lifesaver’ babygrow with a ‘4 weeks old’ card, postcards and certificate Close-up of a smiling baby in a ‘Born lifesaver’ babygrow Smiling baby in a ‘Born lifesaver’ babygrow beside a toy lion Car sign, thank you postcard, certificate and babygrow laid out together Newborn in a cot with a folded ‘Born lifesaver’ babygrow Baby with a floral headband in a ‘Born lifesaver’ babygrow on a play mat Smiling baby in a ‘Born lifesaver’ babygrow next to a toy rabbit Smiling baby in a ‘Born lifesaver’ babygrow lying on a carpet Smiling baby on the muslin in a ‘Born lifesaver’ babygrow with the certificate Sleeping newborn beside a named ‘My first certificate’ Baby in a ‘Born lifesaver’ babygrow sitting up beside the certificate Newborn in a ‘Born lifesaver’ babygrow on the muslin, with a named ‘My first certificate’
Photos: 1. keeleyanne11 2. fallon_twins 3. l_burrage 4. katelouise83 5. darealchoc1 6. marieyoung716 7. rawchildhood 8. natafly04 9. Lucynudd 10. sarahstewart21 11. jenniewarrilow 12. vicky.hayward84 13. kirstlouise_93 14. blbarnes 15. theedwardianknock 16. carlytrind 17. kayleighmarie86 18. katiej88x 19. littlerayofsonny_ 20. anthonynolancharity
Print design